Key Market Factors

How long does it take to sell a property? Some properties sell in a few days; others may take several months. Recognizing some key factors that influence marketing a home, you can get significant control over market time.

The proper balance of these factors will expedite your sale:

  • LOCATION
    Location is the single greatest factor affecting value. A neighborhoods desirability is basic to a properties fair market value.
  • COMPETITION
    Buyers compare your property against others in that neighborhood. Buyers interpret value based on available properties on the market.
  • TIMING
    The real estate market may reflect a “buyers” or “sellers” market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property.
  • CONDITION
    The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing, maximizes value.
  • TERMS
    The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing.
  • PRICE
    If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis assists you in determining the best possible price.